Self-Care Is Essential, Not Indulgent
Clean, science-backed scalp care.
Starting with what matters most: the root.
Bestsellers
Roots Don't Lie
Slide to see Kelly's hair transformation after using our California SELFcation routine for healthy scalp and hair
Introducing the SELFcation
Your complete hair growth ritual---no flight required
The SELFcation is a 5-step routine designed to cleanse, stimulate, and nourish your scalp for visibly thicker, healthier hair. Think of it as a reset for your roots—clinically-backed, California-crafted, and only 10 minutes a day.
Most hair routines ignore the scalp entirely. But here's the truth: healthy hair starts beneath the surface. Buildup, poor circulation, and undernourished follicles are the hidden reasons your hair isn't thriving. SELFcation changes that.
One Ritual. 5 Steps. Real Results.
Before | After
Sarah M.
Left: considering extensions. Right: growing my own. Six months apart. Buy the scalp scrub, enough said.
John D.
Didn't believe a scalp oil would help me, but it did. Got my confidence back.
Emily R.
I used to style my hair specifically to hide my temples. They were so thin I felt like everyone could see right through them. Three months later and I have actual baby hairs filling in. I don't hide anymore. Red light therapy is real.
Clean Ingredients
No harsh chemicals, no plastics, no empty promises. Just honest formulas safe for sensitive symptoms.
Clinically Studied
Backed by real research-not marketing hype. Ingredients that actually work.
California Crafted
Born on the coast, made for women everywhere. Self-care with a golden hour glow.
California State of Mind
Golden hour. Salt air. The quiet moment you choose yourself.
Self-care isn't selfish. It's essential.
The SELFcation isn't just about hair—it's about reclaiming 10 minutes for yourself. Unrushed. Unscheduled. Unapologetic.
Every week you wait is another week of buildup, breakage, and missed growth. The SELFcation clears the slate and wakes up your follicles — naturally, effectively, and without the harsh chemicals hiding in "clean" products.
In 90 days, you'll wish you started today.
Your Hair Called. It's Ready For a SELFcation
Eucalyptus Oil
Peppermint Oil
Rosemary Oil
The Transparency Other Brands Won't Give Yo
While luxury brands hide behind "fragrance (parfum)" and
undisclosed ingredients, we tell you everything.
✅ No synthetic polymers disguised as "natural"
✅ No mystery chemicals in "proprietary blends"
✅ No ingredients your body can't process
Just rosemary, peppermint, eucalyptus—and 29 other
ingredients we're proud to list.